Selecting a Realtor®
Your most important decision when selling your home is the selection of the person you choose to represent you. The job of your real estate professional is to support you in selling your home with the best possible terms, and to aid you through the entire process. A qualified real estate professional will be able to explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.
Tips For Selecting A Realtor
Your Real Estate Professional should be:
- Aware of the state & local requirements affecting your transaction.
- Effective in multi-party, face-to-face negotiations.
- Highly-trained, with access to programs for continued learning and additional certifications.
- Resourceful in attracting the largest possible pool of potential buyers.
- Knowledgeable in the technology resources that facilitate the transaction.
- Assisted by a fully-staffed marketing department.
- Supported by professional legal counsel.
Developing a Marketing Strategy
In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:
- Deciding when to put your home on the market.
- Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
- Estimating probable net proceeds.
- Advising you on how to make your home more appealing to potential buyers.
Marketing Your Property
- Assist in preparing your home for sale, e.g., painting, flooring, staging, etc.
- Ordering a "FOR SALE" sign to be placed prominently on your property.
- Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
- Arranging Sales Associates in the area to tour the home.
- Developing a flyer or brochure highlighting the features and benefits of your home.
- Promoting your home to other Realtors for maximum exposure.
- Holding open houses when appropriate.
- Contacting your neighbors to promote the property.
- Promoting your property at regularly scheduled company meetings.
- Featuring your property on our web site and other real estate related websites.
- Asking clients and colleagues if they know of possible buyers.
Negotiating the Offer
Your real estate professional will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, serviced provided by your real estate professional include:
- Reviewing the contract and obligations before you sign.
- Explaining how contingencies and release clauses work.
- Protecting you from signing a "blank check" for unknown problems or repairs.
- Defining legal disclosure requirements.
- Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, your real estate professional will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.
After the Offer is Accepted
Once an offer is accepted, your real estate professional will manage all the details to make the process as stress-free and efficient as possible:
- Staying in contact with the buyer's agent to ensure a smooth escrow.
- Scheduling all necessary inspections related to the sale of your home, e.g., professional inspection, survey, etc.
- Being present to protect your home during buyer's inspections.
- Following up on the progress of the buyer's loan.
- Monitoring all contingency removal deadlines.
- Assisting you if a conflict with the buyer arises.
Finalizing and Closing the Transaction
Finalizing the process includes reviewing all closing documents and ensuring both parties have copies and attending the signing of the closing documents. When the transaction has closed, your real estate professional will deliver the closing check to you and the keys to the new owner. Your real estate professional will also be available to answer your questions even after closing.